About us

MSGK & Associates is a professional Chartered Accountancy firm based in Jammu, established through the collaboration of four dynamic Chartered Accountants — CA Shagun Kohli, CA Shivang Sharma, CA Madhav, and CA Sahaj. The firm was founded with a unified vision: to build a platform that delivers ethical, reliable, and value-driven professional services to individuals, businesses, and institutions. By combining diverse skill sets and experience, MSGK & Associates offers a comprehensive spectrum of financial, taxation, and advisory solutions under one roof.

Our Philosophy & Vision
At MSGK & Associates, we believe that professional excellence lies in integrity, collaboration, and innovation. In an evolving financial and regulatory landscape, we strive to stay ahead of the curve — adapting to changing laws, leveraging technology, and delivering solutions that are both practical and compliant. Our approach is client-focused, ensuring that every engagement begins by understanding the specific challenges, goals, and requirements of those we serve.

What We Do
We provide end-to-end professional services covering audit & assurance, direct and indirect taxation, GST compliance and litigation, corporate finance, project consultancy, industrial incentive advisory, and business setup support. By combining the strengths of each founding partner, we bring together deep expertise across multiple domains, enabling us to handle assignments of varying scale and complexity with accuracy and efficiency.

Our Collaborative Approach
The cornerstone of MSGK & Associates is teamwork. Rather than operating in silos, the firm adopts a multi-disciplinary collaborative model where partners and teams work together, ensuring every client benefits from the collective knowledge of the entire firm. This collaborative mindset allows us to provide holistic solutions, ensuring that business, taxation, and compliance strategies are seamlessly aligned with client objectives.

Knowledge Sharing & Public Outreach
Beyond client engagements, MSGK & Associates is committed to enhancing financial literacy and simplifying complex compliance topics for the wider public. Through our educational YouTube channel @cashagunkohli, all four partners contribute insights, discussions, and explainers on matters relating to taxation, GST, corporate structuring, financial planning, and regulatory updates. This initiative reflects our belief that knowledge empowers individuals and businesses to make informed decisions.

Our Commitment
At MSGK & Associates, we measure our success by the trust we build and the value we deliver. By upholding the highest standards of professionalism and adhering strictly to the Code of Ethics prescribed by the Institute of Chartered Accountants of India (ICAI), we ensure that every client relationship is based on transparency, confidentiality, and reliability.